Wednesday, April 11, 2007

Blog: YouTube video clip

2 comments:

@km said...

Hey
Ok so that was incredibly short but hilarious. For some reason I just thought it was really really funny. It is so random, random stuff is hilarious. I loved it. You arent' supposed to put text about it, but you don't even have to. Nice choice I really really do like it. Sorry it's a short comment but not much I can say than how funny I thought it was. The cruel trick it did was great...

Ed Moran said...

I felt this advertisement was very effective because it used the power of surprise and expectation for its audience. The experience of starting out the day with a shock was very effective. This effective technique of reflection in the mirror left the observer with an issue of what in the world is going on here. I was impressed by the message and power of the advertisement to communicate without dialogue. In actual fact it was powerful how it communicated with sounds alone such sounds as “Oh,” “Ha’ and objects dropping to the floor. All highly effective methods for raising a question and creating in the audience surprise for the observers. It was an excellent way to open the advertisement because it captured the audience with the expectation of, what’s going on here? As we suddenly realize that one of her ponytails are missing, we wonder how did this happen? As the closet door opens we are still on the edge of expecting an answer but are introduced to a lovable creature, the “Sour Patch” culprit. The surprise turns to love in realizing what is happening in the scene. I felt enticed into the scene but when finished it appeared cute but not concrete enough. The underlying message was clear as to the advertisement directed towards females just turned teenagers. The pink colors, the child’s room and the cuddly “Sour Patch “character was direct in its target audience. The advertisement could be called very cute and sweet but did it achieve its ends, the selling of candy. The weakness I felt was in the connecting the product to the video story. The video scene was exceptional in getting the attention of the observer but the objective of selling the product needed more emphases. Overall the video concept and idea was wonderful.