Sunday, January 28, 2007

Blog 2

Understanding a content fully

In order to understand cultural context to a full extent, one should acknowledge who, what, when, where, and why. However, with shopping sites, you do not need to acknowledge all of these in order to understand the content fully. It is necessary to acknowledge ‘who’ the shopping site is intended for. The Arden B shopping site is intended for young and middle-aged women. Customers’ trust plays a major role in how successful retailers become. Without these customers trust, their retail would not be very profitable and within time would come to a halt. The customers must be able to feel safe, that all the credit information will be kept confidential. In addition, they trust that their purchased items will come in a timely manner. Retailing through the internet allows retailer to reach a wide range of people all around the world. ‘What’ the site is will also be important to understand for it is a shopping site for people who want to shop around for clothes and accessories. It would be a useless site to go to if one is looking for a search engine to search for information. What the site’s purpose is holds very important value to the reader or audience. Sites such as MySpace, Google, Webmail, and Arden B all have different intentions and are all have very different layouts. MySpace is for journal logs and social clicks, Google is famous for their search engine, Webmail are used as a quick way to send and receive emails, and Arden B is used to shop. What they can provide ranges widely from things such as books, CD, clothes, cell phones, and anything else you can think of. You can basically buy anything online! ‘Where’ can be an important factor if you are searching Arden B store locations. As you can see on the bottom of the Arden B homepage, there is a link which you can click on to find all store location. ‘When’ and ‘why’ is not an important factor for the Arden B site.
As you can see understanding a website to the fullest can be very beneficial. When shopping online, it is important to stay away from retailing stores with bad reputation. It is important to understand how to order the color and size you want, it is important to understand how the purchasing process works, it is important to understand how the billing process works, it is important to understand how the shipping process works, and if shipments are late it is important to understand how to track your order. By understanding all of these processes, shopping online should be fairly easy.

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